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Olympus Marketing Product Guide

Internal guide for all NebusAI employees on Olympus Marketing—our growth engine for restaurants.

Product Overview​

What is Olympus Marketing?​

Olympus Marketing turns transactions into relationships. It is a unified platform for attracting, retaining, and growing the customer base through data-driven automation.

ComponentDescription
Loyalty & CRMPersonalized rewards and 360° guest profiles
Campaign ManagerEmail/SMS marketing automation
Reputation ConsoleReview management and sentiment analysis
Web & SEOAI-powered website builder and local listing sync

Core Capabilities​

1. Loyalty & CRM​

"Know every guest."

Key Features:

  • 360° Guest Profile: Aggregates data from POS orders, Online orders, Reservations, and Waitlist.
  • Flexible Rewards: Points-based, Item-based ("Buy 10 coffees get 1 free"), or Tier-based (VIP status).
  • Wallet Integration: Apple Wallet / Google Wallet passes for ease of use.
  • Micro-Segmentation: Filter customers by "Vegetarian", "Big Spender", "Lapsed (Haven't seen in 30 days)".

2. Campaign Manager​

Automated outreach.

Key Features:

  • Omni-Channel: Send via Email, SMS, or Push Notification.
  • Triggered Campaigns: "Happy Birthday", "We Miss You" (Win-back), "Welcome Series".
  • Smart Attribution: Tracks actual ROI. "We sent 1000 emails -> 50 people came in -> $2500 sales generated."
  • Drag-and-Drop Builder: Beautiful templates without coding.

3. Reputation Console​

Protecting the brand.

Key Features:

  • Review Aggregation: Pulls reviews from Google, Yelp, Facebook, TripAdvisor into one feed.
  • AI Response Assistant: Suggests professional responses to reviews (both positive and negative).
  • Sentiment Analysis: Tags reviews with "Service", "Food", "Ambiance" sentiment.
  • Alerting: Instant notification of negative reviews for service recovery.

4. Web Builder & CMS​

"Your Digital Front Door."

Key Features:

  • AI Site Generator: "Maximus" builds a complete, SEO-optimized website from the menu and brand questionnaire.
  • Live Menu Sync: Website menu stays 100% in sync with POS (Price changes, 86'd items).
  • Local SEO Sync: Pushes hours/address/menu to Google Business Profile automatically.
  • Minerva Chatbot: On-site AI concierge to answer guest questions ("Do you have gluten free options?").

Competitive Differentiation​

FeatureThe Competitor GapThe Olympus Advantage
WebsiteUsually reliable on a 3rd party (Squarespace/Wix) + PDF menu.Native & Live: Menu is data, not a PDF. SEO is automated.
Attribution"Open Rates" is a vanity metric.Revenue Attribution: We track the credit card token to prove the campaign made money.
LoyaltyBasic points systems.AI-Driven: Offers personalized rewards based on eating history (e.g., offer Wine to wine drinkers).

Sales Playbook Highlights​

The Pitch: "You don't need a marketing agency; you need a system. Olympus Marketing auto-pilots your growth. It identifies your best guests, brings back lost ones, and ensures your Google reputation is pristine—all without you lifting a finger."

Quick Qualifiers:

  • "Do you have an email list? How often do you email them?"
  • "Who responds to your negative Yelp reviews?"
  • "Is the menu on your website up to date right now?"

Verified against v1.0 release.