NebusAI Sales Team Playbook
Quick Summary (for RAG)
Internal playbook for NebusAI sales team covering: product positioning for Restaurant Revolution and Olympus Cloud, competitive differentiation, pricing tiers ($99-$399/location), ROI calculator usage, demo environment setup, lead qualification, sales CRM (#762) usage, Minerva AI assistant (#1155), objection handling, and 30-minute self-service onboarding process (#796). For internal NebusAI use only.
Table of Contents
- Product Overview
- Target Markets
- Pricing & Packaging
- Competitive Positioning
- Sales Process
- Demo Environment
- CRM & Tools
- Objection Handling
- ROI Calculator
- Closing & Onboarding
Product Overview
What We Sell
Restaurant Revolution (restaurantrevolution.ai)
- AI-first restaurant operating system
- Target: Full-service and quick-service restaurants
- Price: $99-$399/location/month
Olympus Cloud (olympuscloud.ai)
- Multi-industry business operating system
- Target: Retail, healthcare, hospitality, services
- Price: Custom enterprise pricing
Olympus Cloud Workforce (workforce.olympuscloud.ai)
- Standalone workforce management
- Target: Any industry needing scheduling/communication
- Price: $5-15/employee/month
Creator Revolution (creatorrevolution.ai)
- Content creator platform
- Target: Influencers, podcasters, brands
- Price: $0-199/month
Our Three Pillars
- Radical Flexibility: Adapts to any business type
- Generative AI Operations: AI handles routine tasks
- Total Operational Resilience: Works 100% offline
Target Markets
Restaurant Revolution - Ideal Customer Profile
| Segment | Size | Why They Buy |
|---|---|---|
| Full-Service | 1-50 locations | Replace legacy POS, reduce costs |
| Quick-Service | 1-100 locations | Speed, efficiency, AI ordering |
| Fast Casual | 1-75 locations | Online ordering, loyalty |
| Bars/Clubs | 1-20 locations | Tab management, speed |
| Food Trucks | 1-10 units | Mobility, offline mode |
Decision Makers
| Role | Concerns | Talk About |
|---|---|---|
| Owner | ROI, cost, reliability | Total cost savings, uptime |
| GM | Operations, training | Ease of use, support |
| CFO | Numbers, compliance | Cost reduction, reporting |
| IT | Integration, security | API, SOC 2, uptime |
Pricing & Packaging
Restaurant Revolution Tiers
| Tier | Price | Locations | Features |
|---|---|---|---|
| Starter | $99/mo | 1 | POS, online ordering, basic reporting |
| Growth | $199/mo | 1-3 | + KDS, inventory, scheduling |
| Professional | $299/mo | 1-10 | + Voice AI, advanced analytics |
| Enterprise | $399/mo | 10+ | + Multi-location, API, dedicated support |
Add-Ons
| Add-On | Price | Description |
|---|---|---|
| OlympusEdge | $299 one-time + $49/mo | Offline hardware |
| Voice AI | $50/mo | Drive-thru voice ordering |
| Payroll | $6/employee/mo | Integrated payroll |
| Delivery Integration | $29/mo | DoorDash, UberEats sync |
What's Included (All Tiers)
- Unlimited users
- 24/7 support
- Automatic updates
- No contracts (month-to-month)
- Free onboarding
- Free hardware (lease)
Competitive Positioning
vs. Toast
| Feature | Toast | Restaurant Revolution |
|---|---|---|
| Starting Price | $0 + fees | $99 flat |
| Processing Fees | 2.99% + $0.15 | Your choice of processor |
| Online Ordering | 3.5% commission | $0 commission |
| Contract | 2-year lock-in | Month-to-month |
| Offline Mode | Limited | Full operation |
| Voice AI | No | Yes (included Pro+) |
Key Differentiator: No commission on online orders saves $500-2,000/month for busy restaurants.
vs. Square
| Feature | Square | Restaurant Revolution |
|---|---|---|
| Processing | 2.6% + $0.10 | Your processor |
| KDS | Extra cost | Included |
| Scheduling | Limited | Full (Workforce) |
| Inventory | Basic | Advanced |
| AI Features | None | Voice AI, predictions |
Key Differentiator: Enterprise features at SMB prices.
vs. Clover
| Feature | Clover | Restaurant Revolution |
|---|---|---|
| Hardware | Proprietary | Any hardware |
| Apps | Marketplace (extra cost) | All included |
| Support | Limited | 24/7 included |
| Customization | Limited | Fully customizable |
Key Differentiator: No nickel-and-diming for features.
Sales Process
Lead Qualification (BANT)
| Criteria | Qualifying Questions |
|---|---|
| Budget | "What's your current monthly spend on tech?" |
| Authority | "Who makes the final decision on systems?" |
| Need | "What's your biggest operational pain point?" |
| Timeline | "When are you looking to make a change?" |
Sales Stages
| Stage | Activities | Exit Criteria |
|---|---|---|
| 1. Discovery | Qualify, understand needs | BANT confirmed |
| 2. Demo | Product demo, ROI discussion | Interest confirmed |
| 3. Proposal | Custom proposal, pricing | Proposal delivered |
| 4. Negotiation | Handle objections, terms | Verbal agreement |
| 5. Close | Contracts, onboarding scheduled | Signed |
| 6. Onboarding | Implementation, training | Go-live |
Demo Checklist
Before demo:
- Know their current system
- Know their pain points
- Customize demo data (their menu if possible)
- Prepare ROI calculation
- Test demo environment
During demo:
- Start with their pain points
- Show relevant features first
- Demonstrate offline mode
- Show mobile experience
- End with ROI/pricing
After demo:
- Send follow-up email
- Send custom proposal
- Schedule next call
- Add notes to CRM
Demo Environment
Accessing Demo
- Go to https://demo.restaurantrevolution.ai
- Login: demo@nebusai.com / Demo2024!
- Select demo restaurant type
Demo Restaurants Available
| Type | Name | Best For |
|---|---|---|
| Full-Service | "The Olympus Grill" | Table service demos |
| Quick-Service | "Revolution Burger" | Fast-casual demos |
| Bar | "The Mountaintop Bar" | Bar tab demos |
| Pizza | "Olympus Pizza" | Delivery focus |
Demo Tips
- Customize: Change menu items to match prospect's cuisine
- Real Orders: Place actual orders through full flow
- Offline: Demonstrate offline mode (disconnect WiFi)
- Voice: Show Hey Maximus ("What were my sales yesterday?")
- Speed: Show how fast orders flow to kitchen
CRM & Tools
NebusAI Sales CRM (#762)
Access: crm.nebusai.com
Key Features:
- Lead management with AI scoring
- Deal pipeline tracking
- Email/call logging
- ROI calculator integration
- Demo scheduling
Minerva AI Assistant (#1155)
Your AI sales assistant:
- "Minerva, prepare for my demo with [restaurant name]"
- "Minerva, what's the ROI for a 3-location QSR?"
- "Minerva, draft a follow-up email for [lead]"
Other Tools
| Tool | Purpose |
|---|---|
| Calendly | Demo scheduling |
| Zoom | Video demos |
| DocuSign | Contract signing |
| Slack #sales | Team communication |
Objection Handling
Common Objections
"We're happy with our current system"
"I understand. Many of our customers said the same before seeing how much they were overpaying in fees. Would it be worth 30 minutes to see if we could save you money?"
"It's too expensive"
"What if I could show you how our customers save $X/month in processing fees alone? Let me run the numbers for your volume..."
"We don't have time for a switch"
"Our 30-minute onboarding gets you live same day. And we handle all the data migration. When would be a convenient time for a quick demo?"
"What about my data?"
"We migrate all your historical data - menu, customers, sales history. It's included free. You won't lose anything."
"What if it doesn't work?"
"We offer a 30-day money-back guarantee. No contracts. If you're not happy, you're free to leave."
"We tried new tech before and it failed"
"Tell me about that experience. [Listen] We have 24/7 support and your dedicated success manager. Let me show you our 99.9% uptime..."
ROI Calculator
Access
crm.nebusai.com/roi-calculator
Key Inputs
| Input | Where to Find |
|---|---|
| Monthly sales volume | Ask prospect |
| Current processing rate | Their statement |
| Online order % | Ask prospect |
| Current online commission | Their delivery reports |
| Number of employees | Ask prospect |
| Current tech spend | Ask prospect |
Typical Savings
| Area | Typical Savings |
|---|---|
| Payment processing | 0.5-1% of volume |
| Online order commission | 15-30% of online sales |
| Labor efficiency | 5-10% of labor cost |
| Inventory waste | 2-5% of COGS |
| Paper/printing | $50-200/month |
ROI Talking Points
- "Our average customer saves $X/month"
- "You break even on month 1"
- "Processing savings alone pay for the system"
Closing & Onboarding
Closing Techniques
-
Assumptive Close: "Should we schedule your onboarding for this week or next?"
-
Urgency Close: "We have an implementation slot available [date]. After that, it's 2 weeks out."
-
Summary Close: "So we're looking at $X/month savings, no contracts, and live by [date]. What questions do you have before we move forward?"
Contract Process
- Send DocuSign contract
- Collect first month payment
- Schedule onboarding call
- Introduce to Success Manager
30-Minute Onboarding (#796)
Our promise: Go live in 30 minutes.
Onboarding Flow:
- Account creation (5 min)
- Menu import or template (10 min)
- Payment terminal setup (5 min)
- Staff training (10 min)
- First transaction! (Live)
Success Handoff
After close:
- Introduce Customer Success Manager
- Schedule 30-day check-in
- Set up quarterly business reviews
- Update CRM to "Customer"
Quick Reference
Elevator Pitch
"Restaurant Revolution is an AI-first restaurant operating system that saves restaurants $500-2,000/month by eliminating commissions on online orders and reducing processing fees. Unlike Toast or Square, there are no contracts and you keep your existing processor. We can have you live in 30 minutes."
Key Stats
- 99.9% uptime
- 30-minute onboarding
- $0 online order commission
- 100% offline capability
- 24/7 support included
Contacts
- Sales Questions: sales@nebusai.com
- Demo Support: demo-support@nebusai.com
- Pricing Approval: pricing@nebusai.com
INTERNAL - NebusAI Sales Team Only